We have been chosen to design and produce the graphic content for the giant screen on the main facade.
the  challenge was to design graphics according  the screen's specifications and architecture  to provide an optimal render.
Viewing distance, size,  resolution, ratio, pitch  are taken into consideration  in the creative process.
Total Area : 2000 m2  
Dimension : 120x 17 m.
Main Screen : horizontal pitch 6.25 cm / verticale pitch 68 cm
Center Screen : horizontal pitch 6.25 cm / verticale pitch 6.25cm
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